Synsona is an agentic marketing platform that empowers marketing teams to scale personalized campaigns and content that drives revenue growth.
Plugs into the tools your team already runs Change creates demand for your services. Most teams engage the customer about a change too late. Examples: a new leader, a merger, a regulation and so on.
Solving that delay is marketing’s biggest opportunity to impact revenue.
Winning marketing teams spot the change and show up while the buying committee is still planning
Synsona picks up early buying signals and powers mission-critical marketing workflows, so every team works from the same verified outside-in view of the customer.
Turn each signal into a 1:1 or 1:few campaign. Activate it in your MAP, LinkedIn Ads and more, before competitors know the account changed.
Learn morePersonas update themselves from verified account data. Run focus groups on AI personas, track competitors and more.
Learn moreBriefs built on what your customers care about and the gaps in your competitors’ content.
Learn moreSee how signals power workflows
Drive net new revenue growth
Closed-wonSynsona tells you what’s about to change, and what to say about it. And it scales!
| DIY AICopilot, ChatGPT, Claude | Intent platformsDemandbase, 6sense | Synsona | |
|---|---|---|---|
| Spot change early | Hit and missAd hoc research, sales chooses to share intel on a single customer or a partner decides to form a POV. | Once buyers are searchingResearch surges show up after the need is set & signals are better designed for saas that services. | In before the RFPPreemptive signals that run at scale and are cleaned and prioritised by agents. |
| Know what to say | Generic or unverifiedAI answers with hallucinations move the bottleneck to review. Generic chat bots don't scale across 100's of accounts. | Who, not what to sayFlags the account, not what to tell decision-makers. | The right message for each buyerVerified account, persona and competitor research behind it. |
| Run it at scale | Hard to maintain and scaleYou have to stitch tools and workflows together, clean the data and maintain integrations. | Strongest in ads and salesContent and product marketing sit outside it ABM workflows creating inefficiencies. | One system, ready to runABM, PMM and content share the same signals. Your team works on clients, not tooling. |
This is gold! I haven’t seen anything like this. It’s giving us a window to name this messaging before competitors adopt similar positioning.
Guided implementation by a team of GTM & AI experts
We'll work closely with your team to discover which moments of change drive closed-won deals in your business. Our team also plays a key role in getting buy-in from sales. Our customers see value in under four weeks, and consider us an extension of their team, not another software vendor.
It's making the entire marketing and product org look a lot more informed than being the order takers that are just creating content. We're now more of a strategic function within the business.
We're only targeting two or 300 HR business partners, but we saw 3x the benchmark when it was personalized and one-to-one.
I was spending between five and six hours at a single point in time to create even a sliver of what it's been able to drive for us today.
We were able to get super targeted with maybe 400 total HR leaders at a pharma company and we saw engagement rates that were 200% higher than our typical broad mass market.
I don't have any need for Demandbase because I'm able to get better insights and intent from these real-time insights.
This is gold — I haven't seen anything like this. It's validating things we suspected or had no clue of, and gives us a window to name this messaging before competitors adopt similar positioning.
A lot of what we were doing in this space was manual, and two months down the line it was old and you'd have to go again. It was painful.
It's an intent machine for us — validated, real-time data I can refresh and use as customer intent to shape messaging, and to help shape the product.
Questions marketing leaders ask before they start
Intent tools show who’s reading about topics like yours. Synsona shows what’s changing inside each account, then works out what to say and how to position your services, so you’re first to market with an original message. You can combine the two, but you don’t need to.
Copilot is great for one-off searches. Synsona gives lean teams signals they can trust across many accounts, which is where general-purpose tools start to hallucinate. When teams can’t trust the data, they stop using it, and off-target messages put your brand at risk.
Accounts with the same signal become an audience, like banks going through a merger. A strategist agent reviews your content and your competitors’ positioning, then drafts a campaign. Once you approve it, email and LinkedIn deliver it through the tools you already use.
We draw on thousands of public sources. Our proprietary process reduces hallucinations, interprets what’s changing and predicts how it affects each buyer persona, so you can reach the market first with relevant messaging.
Synsona connects to your CRM (Salesforce, Dynamics 365, HubSpot) for account and opportunity data, and to your marketing automation (Pardot, Marketing Cloud, HubSpot, Dynamics) to match contacts with content. Teams and Outlook bring insights to sales.
Yes, security is our top priority. Synsona is SOC 2 Type II audited, your data is encrypted and kept separate from other customers, and LLM providers never train on anything you do in Synsona. Visit our Trust Center
About 2–3 weeks to set up, plus a week to train your team. We handle setup and testing, and work directly with your technical team so every integration works before you go live.
You pay for access to Synsona, which includes credits for tracking signals across your accounts. ABM and product marketing teams add the suite that fits their work. There are no per-user fees, and you can buy more credits anytime. See pricing · Request a pilot
Things like your brand guidelines, target account list, value proposition and white papers. They tell Synsona which companies to track and which content to send when a signal fires.
“Our teams stopped using 6sense after 7 months because they didn’t trust the data.”
Synsona“I don’t have any need for Demandbase because I’m able to get better insights and intent from Synsona.”
Verified from multiple sources
Agents group accounts by signal
Agents draft it, you approve it
Pushed to best-fit channels
Agents work while you sleep, giving every team the same verified, outside-in view of the customer.
You join deals after sales finds them.
Agents watch signals around the clock, so marketing finds the deal first.
You work a target list that barely changes all year.
Accounts re-tier from live research, so budget and time go to the ones most likely to buy.
Each account takes weeks of research, so you can only run a handful.
Every target account gets a play built on what’s changing for it, without the research grind.
Broad campaigns go out hoping something lands.
Accounts facing the same change share one campaign that fits each.
Personas from a few interviews go stale in months.
Synthetic personas update as priorities shift.
Competitor intel lives in an old deck.
Agents track competitor positioning, so your message stays ahead.
You learn what flopped after launch, or wait on stale surveys.
Test on synthetic buyers before launch, as often as you like.
Ideas come from inside your building.
Ideas come from your market’s real changes, checked against competitors.
Marketing takes content orders.
Marketing becomes a strategic partner to sales.
Eight tools run on one validated account research corpus, so every plan, persona and message starts from the same facts.
Pick your industry and tell Synsona’s agent what you sell. It brings the buying signals that matter to you and finds the accounts that need you now.
Discover accounts that need your services right now.
We’ll send you an email with a list of accounts and what you should say to them.
Tell us what you need and we’ll get back to you.
Due to limited capacity, we can’t offer pilots to every company that reaches out. Tell us a bit about your ambition and timing, and we’ll come back to you.
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