Planning
Know which accounts matter and who decides
Score accounts on the criteria that predict wins, and map who owns the decision.
From first signal to launched campaign
Run 1:1 and 1:few ABM across every target account, with a lean team.
What changes for ABM teams
Your job Without Synsona With Synsona
Find accounts ready to buy
You join deals after sales finds them.
Agents watch signals around the clock, so marketing finds the deal first.
Decide where to spend
You work a target list that barely changes all year.
Accounts re-tier from live research, so budget and time go to the ones most likely to buy.
Win a must-have account
Each account takes weeks of research, so you can only run a handful.
Every target account gets a play built on what’s changing for it, without the research grind.
Personalise across a segment
Broad campaigns go out hoping something lands.
Accounts facing the same change share one campaign that fits each.
The result
Marketing takes content orders.
Marketing becomes a strategic partner to sales.
Scale ABM with a lean team
Eight tools run on one validated account research corpus, so every plan, persona and message starts from the same facts.
Find out who’s in market for your services
Pick your industry and tell Synsona’s agent what you sell. It brings the buying signals that matter to you and finds the accounts that need you now.
Your industry
Synsona for
- ABM
- Product Marketing
- Content Creation
How it works
Signals
Catch every moment of change across your accounts
Leadership moves, restructures and M&A, verified and scored as they happen.
Messaging
Say the right thing at exactly the right moment
Group accounts by the change they’re going through, with a strategy for each.
Activation
Activate every play in the tools you already run
Approve a play and it goes live in your MAP, LinkedIn Ads and sales channels.
What’s included
On top of the core platform every plan starts with. See pricing
- 1:1 ABM
- 1:few ABM
- Campaign orchestration
- Sales & CSM collaboration
- Executive profiling
- Account tiering agent
- Signal refreshes
- Salesforce integration
- Demandbase integration
- Unlimited users
Hear from ABM teams
3x
We’re only targeting two or 300 HR business partners, but we saw 3x the benchmark when it was personalized and one-to-one.
10X
Before, our team was spending 5-6 hours on research per account. We couldn't support more than 10-15 accounts with ABM
$200k
I don’t have any need for Demandbase because I’m able to get better insights and intent from Synsona.
FAQ
Questions ABM teams ask before they start
How is this different from Demandbase, 6sense or other ABM tools?
Intent tools show who’s reading about topics like yours. Synsona shows what’s changing inside each account, then works out what to say and how to position your services, so you’re first to market with an original message. You can combine the two, but you don’t need to.
How do signals turn into campaigns?
Accounts with the same signal become an audience, like banks going through a merger. A strategist agent reviews your content and your competitors’ positioning, then drafts a campaign. Once you approve it, email and LinkedIn deliver it through the tools you already use.
What does it integrate with, and how?
Synsona connects to your CRM (Salesforce, Dynamics 365, HubSpot) for account and opportunity data, and to your marketing automation (Pardot, Marketing Cloud, HubSpot, Dynamics) to match contacts with content. Teams and Outlook bring insights to sales.
How much work is it to set up?
About 2–3 weeks to set up, plus a week to train your team. We handle setup and testing, and work directly with your technical team so every integration works before you go live.
Turn buying signals into revenue
Synsona is designed for B2B marketing teams who aspire to be more customer-centric, and need to harness AI to scale personalized campaigns that drive revenue growth.
Plugs into the tools your team already runs Change creates demand for your services. Most marketing teams react too late.
Explore the signals in
- Professional Services
- HR Services
- Consulting
- Advisory
- Staffing and Recruiting
- M&A Firms
- IT Services
See how signals power workflows
Drive net new revenue growth
3x
$275,000
Closed-won$200K
Built for firms that sell expertise
Intent platforms
- Tracks topics people read online
- Built for SaaS, in the SaaS era
- Data your team stops trusting
“Our teams stopped using 6sense after 7 months because they didn’t trust the data.”
Synsona
- Tracks changes that historically lead to your deals
- Built for services firms, AI-native
- Richer data your team trusts and uses
“I don’t have any need for Demandbase because I’m able to get better insights and intent from Synsona.”
How a signal becomes pipeline
1Capture signals
Verified from multiple sources
2Build an audience
Agents group accounts by signal
3Build the strategy
Agents draft it, you approve it
4Activate
Pushed to best-fit channels
+9One signal, every team
Every team works from a single outside-in view of the customer.
Northbeam acquires Corvid Freight
ABM
Automatically adds Northbeam to your 1:few M&A campaign
Explore ABMProduct marketing
Updates buyer personas with the latest account data
Explore product marketingContent marketing
Generates ideas for a logistics M&A integration playbook
Explore content marketingSecure & Integrated
Fast time to value
Guided implementation by a team of GTM & AI experts
We work alongside your team from day one. Together, we map what drives your deals, connect Synsona to the systems you already run and prepare your people to lead it. We’re with you at every step, and our customers see value within four weeks.
Hear from teams that show up first
It's making the entire marketing and product org look a lot more informed than being the order takers that are just creating content. We're now more of a strategic function within the business.
3xthe benchmark on personalized, one-to-one campaigns
We're only targeting two or 300 HR business partners, but we saw 3x the benchmark when it was personalized and one-to-one.
$75,000opportunity tied to an insight identified by Synsona
5–6 hrsof manual work replaced, with more to show for it
I was spending between five and six hours at a single point in time to create even a sliver of what it's been able to drive for us today.
We were able to get super targeted with maybe 400 total HR leaders at a pharma company and we saw engagement rates that were higher than our typical broad mass market.
I don't have any need for Demandbase because I'm able to get better insights and intent from these real-time insights.
This is gold — I haven't seen anything like this. It's validating things we suspected or had no clue of, and gives us a window to name this messaging before competitors adopt similar positioning.
A lot of what we were doing in this space was manual, and two months down the line it was old and you'd have to go again. It was painful.
It's an intent machine for us — validated, real-time data I can refresh and use as customer intent to shape messaging, and to help shape the product.
See it in action
An agentic marketing system
Agents work while you sleep, giving every team the same verified, outside-in view of the customer.
Scale a 1:1 and 1:few ABM program with agents that turn signals into integrated campaigns that drive marketing-influenced pipeline.
Your personas stay current with verified customer research, and agents track how competitors position their products and offers. Test your messaging on synthetic audiences before you launch a product, feature or campaign.
Agents build content briefs around your customers’ priorities and the gaps your competitors leave open, so a small content team can stand apart and make an outsized impact.
An agentic marketing system
Agents work while you sleep, giving every team the same verified, outside-in view of the customer.
Account-based marketing
- Run 1:1 and 1:few programs at scale
- Signals become integrated campaigns
- Drives marketing-influenced pipeline
Product marketing
- Personas kept current with verified research
- Competitor positioning tracked for you
- Messaging tested on synthetic audiences
Content marketing
- Briefs built on customer priorities
- Gaps your competitors leave open
- A small team with outsized impact
What changes when marketing runs on Synsona
Your job Without Synsona With Synsona
Find accounts ready to buy
You join deals after sales finds them.
Agents watch signals around the clock, so marketing finds the deal first.
Decide where to spend
You work a target list that barely changes all year.
Accounts re-tier from live research, so budget and time go to the ones most likely to buy.
Win a must-have account
Each account takes weeks of research, so you can only run a handful.
Every target account gets a play built on what’s changing for it, without the research grind.
Personalise across a segment
Broad campaigns go out hoping something lands.
Accounts facing the same change share one campaign that fits each.
Know what each buyer cares about
Personas from a few interviews go stale in months.
Synthetic personas update as priorities shift.
Stand apart from competitors
Competitor intel lives in an old deck.
Agents track competitor positioning, so your message stays ahead.
Launch messaging that lands
You learn what flopped after launch, or wait on stale surveys.
Test on synthetic buyers before launch, as often as you like.
Plan content that creates demand
Ideas come from inside your building.
Ideas come from your market’s real changes, checked against competitors.
The result
Marketing takes content orders.
Marketing becomes a strategic partner to sales.
Stop missing the moments that create demand
Discover accounts that need your services and expertise right now.